Welcome to The U Collective – Africa’s first-of-its-kind beauty membership that pays for itself.
Pay once. Collect guaranteed discounts, gifts, and VIP experiences worth at least 3-4X what you pay.
Earn Confidence. Collect Rewards.
Welcome to The U Collective – Africa’s first-of-its-kind beauty membership that pays for itself.
Pay once. Collect guaranteed discounts, gifts, and VIP experiences worth at least 3-4X what you pay.
It Pays to be Loyal
1
Join & Pay
Pay a one-time membership fee.
2
Shop & Save
Collect instant 15% off and Melanin Miles every time you shop and engage.
3
Redeem & Enjoy
Turn Melanin Miles into real rewards: more discounts, free products and VIP experiences
Membership PERKS
| Perks | Non-Member | 6-Month Member |
12-Month Member |
|---|---|---|---|
|
Earn & Redeem Melanin Miles for cash
|
U | U | U |
|
Member-Only 15% Discount
|
U | U | |
|
Welcome Gift
|
U | U | |
|
Birthday Gift
|
U | U | |
|
Annual Holiday Gift
|
U | U | |
|
Redeem for Member-Only Merch
|
U | U | |
|
Redeem for Member-Only VIP Experiences
|
U | U | |
|
Product Testing / Early Access
|
U | U | |
|
Priority 3-hour Resolution
|
U | U | |
|
24-Business Hour Shipping
|
U |
Frequently ASKED QUESTIONS
How do I join?
You can join the U Collective by purchasing either the 6-Month or 12-Month Membership from the shop page or the side cart. You can also add other products to your order. Once you pay, your membership benefits are activated immediately.
What are Melanin Miles?
Melanin Miles are our upgraded loyalty points system — the same points
you already know, now with more power. Already shopped with us? All
your previous loyalty points have been converted to Melanin Miles.
Nothing is lost, and you're ready to unlock more rewards than ever.
How can Melanin Miles be earned or redeemed?
Earn 1 point per KSh 1 spent → Redeem 100 points = KSh 5 (5%
redemption rate)
Who can earn and redeem Melanin Miles?
Everyone automatically earns Melanin Miles with every purchase — new sign-ups, non-members, and members.
- First-time visitors: Earn 25 MM just for signing up.
- Non-members: Can redeem MM only as discounts on their next order.
- Members: Can redeem MM as discounts or unlock exclusive VIP experiences (merch, events, deals, etc.).
After a purchase, when will I receive my Melanin Miles?
Melanin Miles are credited automatically to your account after the order is confirmed. You can track your balance anytime on your membership page.
Will my 15% member discount be applied immediately?
Melanin Miles are credited automatically to your account after the order is confirmed. You can track your balance anytime on your membership page.
How do I check how much I have earned or redeemed?
You can view your Melanin Miles balance, total savings, and rewards redeemed on your account page or membership dashboard. Use the interactive ROI calculator to see how much value you’ve collected and track your 3–4X return.
How do I get my birthday or holiday gift?
- Birthday Gift: Automatically applied to one order during your birthday month.
- Holiday Gift: Automatically applied to one order placed in December.
Can I combine my membership with other discounts or promo codes?
Membership discounts (15%) cannot be combined with other promotional codes, but you can still earn Melanin Miles on all purchases.
What are Member-Only VIP Experiences?
A curated world of exclusive perks that members can unlock with
Melanin Miles. Experiences include merch, events, masterclasses, and
more — designed to bring the Uncover lifestyle to life.
How will I know about new VIP Experiences or perks?
We refresh the list of perks monthly and announce updates via email and social media, so you’ll always know what’s new and exciting to unlock.
How can Melanin Miles be earned or redeemed?
Membership is a one-time fee and cannot be canceled or refunded. Once you join, all your benefits — including discounts, Melanin Miles earnings, and VIP experiences — are active for the full duration of your selected membership pack.
Can I upgrade from a 6-Month to 12-Month membership?
Yes! Contact customer support to upgrade. Your existing perks and points will carry over, and the 12-Month benefits will be applied for the remaining period.