Transforming self-care habits in Africa by developing safe & effective products and inspiring women to wear their skin proudly.


Our shelves are filled with international products that are simply a geographical expansion strategy, with little thought on tailoring products to women in Africa. We are on a mission to change that, to make Africa a priority and not an afterthought. We hear you, we see you and we value you and we are specifically making skincare with U in mind.

Headquartered in Kenya, our products are backed by science and formulated by a board of experts. We harness advanced, innovative K-Beauty skincare technology with African Botanicals and work closely with our community of 100,000+ women across Africa to test the formulation so we meet your skincare needs.

We get it. Skincare can be confusing.

Our mission is to make skincare easy, healthy and fun wherever you are in your journey. Providing you with the tools to make the best choices for your skin with tutorials, blogs, quizzes and with safe, nourishing and effective skincare products made specifically for you.


We believe in patience, consistency, and self-love inspired through healthy, effective, nourishing products and lifestyle to achieve lasting results.

But we’re not just another skincare brand. We are a community-built skincare brand that aims to empower women to wear their skin proudly! We celebrate every blemish, every stretch mark, every woman, and every body.

A Message from the Founders

There is a proven link between mental health and skincare. Today, women with persistent skin conditions are much more likely to experience anxiety because stereotypes around flawless skin and skin shade are widespread in society.

Through Uncover, we want to inspire women to wear their skin proudly wherever they are in their journey. We want to make women feel great about themselves by providing effective products and building a brand that embraces the philosophy of real over perfect skin and healthy self care.

We have started with skincare, but are powered by a community of African women who can connect, share, and have fun as they ‘uncover’ together.  

Join us in spreading joy through the language of self care.

With so much gratitude,

Jade, Sneha, Catherine

Meet our Product Development Board


Cosmetic Scientist

Hillary Taiwo is a Cosmetic Scientis with over 12 years professional experience. She started her cosmetic career from the basics; in make-up application and continued with its science as an undergraduate. She obtained her bachelor’s degree in Cosmetic Science from University of the Arts, London College of Fashion. In 2010, Hillary continued her career at the technical end of the industry, as a research and development product formulator (Cosmetics) in Procter & Gamble.


Cosmetic Scientist

Lalita is a cosmetic chemist with a knack for thinking outside of the box. She received her Masters degree in Biotechnology from Johns Hopkins University and Bachelors degree in Chemistry from Rutgers University. Lalita’s passion and experience lies in developing skincare products tailored to consumer needs. She has worked with both leading global multinational and indie skincare brands in the beauty industry, and is seasoned in formulating, regulatory and product development.