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Bigger than skincare. We are a movement to make melanated skin and stories a priority.
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Our Mission Statement
We are a movement to make melanated skin a priority. Millions of us exist in Black, Brown, and every shade in between, yet the beauty industry treats us as an afterthought. We put melanated women at the center of everything we do – R&D, formulation, and product testing – because all skin deserves the best. Despite what society has declared beautiful, our mission is to uncover what’s real—because your real is worthy of being seen.
Jade Oyateru
Sneha Mehta
