About Us - Uncover Skincare

Our Mission Statement

We are a movement to make melanated skin a priority. Millions of us exist in Black, Brown, and every shade in between, yet the beauty industry treats us as an afterthought. We put melanated women at the center of everything we do – R&D, formulation, and product testing – because all skin deserves the best. Despite what society has declared beautiful, our mission is to uncover what’s real—because your real is worthy of being seen.

Jade Oyateru

Sneha Mehta

A Message from the Founders

Unrealistic beauty standards have compromised the health of our skin and our sense of self. The pedestalization of a singular, idealized image of beauty has kept millions of us out of the beauty and self-care conversation.

Uncover is a movement to make melanated skin and stories a priority, not an afterthought. We believe establishing self-care as a right, not a luxury will have a limitless impact on the wellbeing, self-esteem, and possibilities of women across Africa and beyond.

Jade & Sneha